Evolution of Group Priority:

Founded as a Real Estate and Farming family business during the Portuguese colonial period, Group Priority has emerged as a leading brand in Goa’s business landscape. Since being re-established in 2004 by the Nachinolcar brothers, Parind and Swapneel, under the guidance of their father Dr. Ulhas Nachinolcar, the group has transformed by making significant contributions across various sectors of business.

Diverse Business Profile :

Group Priority’s influence spans a diverse range of sectors, including the automotive industry, real estate, construction and sports. They always assure timely delivery of quality products and services with the help of well trained staff and associate partners.

Vision and Pursuit of Excellence:

From the beginning Group Priority has been guided by a vision of pursuing excellence in all endeavors. The founding brothers, mentored by their father, aimed to establish a legacy of quality and trust in their business pursuits.

Expansion into Automotive Industry:

Having successfully set up a two-wheeler dealership under the brand Honda (Priority Autoriders) and three thriving car dealerships of renowned brands like Skoda Auto, Renault and MG which are presently run by associates as part of Group expansion strategy, the company has left a lasting mark on the automotive industry in Goa. Their commitment to delivering quality vehicles and excellent service has solidified their presence in this competitive sector.

Venturing into Real Estate:

Building on their success, Group Priority has expanded its horizons into the real estate sector. Their journey began with modest buildings and has now evolved into the development of more ambitious projects. Some of their notable projects include Orchard Avenue, Anantara Elysian, Eros and so on. Alongside this, they have progressed by taking over larger projects like Priority Sitara at Tonca and Priority Magnum at Taleigao Goa.

Luxury Segment:

Group Priority introduced the Luxury segment to the Goa landscape by launching its brand Anantara, a bespoke and carefully designed construction arm making products for the discerning few. Elysian By Anantara at Miramar is an example of the same. Priority Construction’s upcoming project ‘Priority Magnum’ at Taleigao, Goa also is an affordable luxury development showcasing our commitment to providing luxury living experiences, combining smart designs with well-chosen locations.

Hospitality :

Group Priority will be venturing into the hospitality segment as well with upcoming projects in North Goa. This strategic move aligns with the group’s commitment to offering a diverse portfolio of high-quality experiences for residents and visitors alike. Moving ahead on a thrilling new chapter, Group Priority is set to redefine hospitality up north of Goa. As they step into this vibrant market, Group Priority aspires to set new standards, providing clients with a unique blend of luxury and comfort amid the breathtaking landscape of Goa.