About us
About Us
Group Priority, “A legacy built on trust”
Since the Portuguese colonial era, the group lead into a small scale business trading in automobiles, spare parts & electronics.
The business in its modern form was established in the year 2004 by the young and vibrant brothers Mr. Parind Nachinolcar and Mr. Swapneel Nachinolcar.
Origins and Evolution
Background & History
Evolution of Group Priority:
Founded as a small coconut farming venture during the Portuguese colonial period, Group Priority has emerged as a leading brand in Goa’s business landscape.
Since its inception in 2004 by the Nachinolcar brothers, Mr. Parind and Mr. Swapneel, under the guidance of their father Dr. Ulhas Nachinolcar, the group has transformed by making significant contributions across various sectors of business.
Diverse Business Profile :
Group Priority’s influence spans a diverse range of sectors, including the automotive industry, real estate, construction and sports.
They always assure timely delivery of quality products and with the help of renowned ‘Technology Partners’ using latest construction methods.
Vision and Pursuit of Excellence:
From the beginning Group Priority has been guided by a vision of pursuing excellence in all endeavors. The founding brothers, mentored by their father, aimed to establish a legacy of quality and trust in their business pursuits.
Expansion into Automotive Industry:
Having successfully set up a two-wheeler dealership under the brand Honda (Priority Autoriders) and three thriving car dealerships, under the names Priority Automobiles (Skoda) Priority Autoventures (Renault) Priority Autolincs (MG) Group Priority has left a lasting mark on the automotive industry in Goa. Their commitment to delivering quality vehicles and excellent service has solidified their presence in this competitive sector.
Venturing into Real Estate:
Building on their success, Group Priority has expanded its horizons into the real estate sector. Their journey began with small-scale buildings and has now evolved into the development of more ambitious projects. Some of their notable projects include Estrade Royale, Casa Bondir, Paris Apartments and so on.
Alongside this, they have progressed by taking over larger projects titled, Priority Sitara at Tonca and Priority Royale situated at Merces.
Luxury Segment:
Group Priority’s intro into the luxury segment is demonstrated by projects like Anantara Elysian in Miramar and upcoming ‘Priority Magnum’ in Taleigao.
These projects showcase a commitment to providing luxury living experiences, combining smart designs with well-chosen locations.
Hospitality Venture:
Group Priority will be venturing into the hospitality segment as well with upcoming villas in North Goa. This strategic move aligns with the group’s commitment to offering a diverse portfolio of high-quality experiences for residents and visitors alike.
Moving ahead on a thrilling new chapter, Group Priority is set to redefine hospitality up north of Goa.
As they step into this vibrant market, Group Priority aspires to set new standards, providing clients with a unique blend of luxury and comfort amid the breathtaking landscape of Goa.